SkillsCompetitor Comparison Page Template: Agent Skill
Competitor Comparison Page Template: Agent Skill
Plan a "Brand vs Rival" comparison page: a section order drawn from 12 published comparison pages, as a short Word doc for the client's team.
Get full access to this skill and the tools to run it
For agents
Your AI gets this skill, your clients' context and the research tools, in Claude or any MCP client.
Connector URL: https://mcp.unilytics.ai/mcp
What you get
A short Word document for the client's team or designer with the order of sections on the page, drawn from 12 published comparison pages, with screenshots of other companies' public pages (the client's rivals and the best examples) beside the client's own.
Deliverable: Word doc
When to use it
A "Brand vs rival" page that compares a client with one competitor, including a page for people looking for an alternative to that rival.
The steps
The skill takes your agent through these steps, in order. Each step's full instructions come with the skill when you run it through Unilytics.
- Audit the company's live pages in the browser
- Settle the 12 rows and their statuses
- Choose the patterns
- Capture
- Build
- Verify
- Deliver
The full skill also covers: Before you start · Definition of done · Gotchas · Extended build · Files · Keeping the library current · Rules for this skill.
Tools it needs, with or without Unilytics
Straight from the skill: the data each step needs and the tools that can supply it. Unilytics is one option, never a requirement.
| Capability | Ways to get it |
|---|---|
| A real browser you can drive (page reading and captures) | Claude in Chrome, Playwright, or any browser automation tool that can run a page script and save a full-resolution region screenshot. The Unilytics MCP page_screenshot gives a single static screenshot. |
| Page text and structure (first pass on headings, tables and FAQs) | A fetch plus a JavaScript-rendered read, for example Firecrawl, or the Unilytics MCP content_scrape and js_scrape (batch_scrape for many pages). |
| Finding comparison pages and People Also Ask questions | DataForSEO SERP API or a manual Google search, or the Unilytics MCP serp_results and web_research_tool. |
| AI answer checks for the measure step | A prompt-tracking tool (e.g. Profound, Peec AI), or the Unilytics MCP brand_visibility and aeo_audit_prompts. |
| Search performance after launch | Your own Search Console connector or export. |
| Document build | Python with python-docx and Pillow; LibreOffice and poppler to render pages for the layout check. |
Without the Unilytics MCP
Every step runs without Unilytics. Without it, what you lose is one connection for several of the capabilities above: each one then comes from the other ways listed for it (a tool or account you already have, a vendor API, or a manual export). The Unilytics MCP is one optional way to get several of these tools in a single connection: https://unilytics.ai
New accounts start with 50 credits. Connecting, and reading your skills, projects and client context, costs nothing; research tools and some writes use credits.