Skills
SEO and AEO agent skills
SEO and AEO skills for Claude and other AI agents, built on our own client work. See what each one does, then run it with your client's context through Unilytics.
On this page
The skills
Every skill here runs in Unilytics today. Open one to see what it does, its steps and the tools it needs.
Keyword research for a client, or building the set of prompts to track in AI answers. What you get: A checked workbook: the questions to track in AI answers and the keywords behind them, each tied to a page, with likely questions written where real search data runs out (the prompt simulation). Then a first measurement of how often AI answers name the brand, and its share of voice.
Prompt-to-Page SERP Clustering
Page mapMapping tracked prompts to pages, or finding AEO content gaps. What you get: A page map workbook: your tracked prompts grouped by the pages Google shows for them (the SERP is the search results page), each group assigned to an existing or new page with the evidence for it, and a score from 0 to 100 for which pages are worth doing first.
AEO Prompt Audit
WorkbookCleaning up a list of tracked prompts that has grown messy. What you get: A two-sheet workbook: every prompt with its decision (keep, rewrite, remove or review), the reason and any rewrite beside the old wording, then a summary sheet with the counts and the prompts left for the owner to review. It also gives a table of which topics the prompts cover, and a plan for dropping the ones you remove.
Quick AEO Audit
DeckA fast audit of how often AI answers name a client or a prospect, against its competitors. What you get: A deck of about a dozen slides with speaker notes, built on a first measurement of ChatGPT's, Claude's and Perplexity's answers.
A "Brand vs rival" page that compares a client with one competitor, including a page for people looking for an alternative to that rival. What you get: A short Word document for the client's team or designer with the order of sections on the page, drawn from 12 published comparison pages, with screenshots of other companies' public pages (the client's rivals and the best examples) beside the client's own.
Industries Page Structure
Word docA page listing the industries a client serves, a template for each industry's page, or where industries sit in the site menu. What you get: A Word document for the client's team or designer with wireframes, screenshots of other companies' public industries pages (the client's rivals and the best examples), the content each industry page needs, and checks for the build.
Doc Template Design
Word docClient-facing Word deliverables that must look on brand, or use the client's own template. What you get: A finished Word document in one of three looks: a clean neutral layout, the client's brand (colours and fonts measured from their website, confirmed with you on a preview), or the client's own template. Every document gets the same parts (title, numbered sections, tables, figures, running header and footer), with fonts embedded and checked for how it looks once opened.
How they work
Each skill is a step-by-step method in the open Agent Skills format: a SKILL.md file your agent follows, with reference files and check scripts it opens when a step needs them. Each one says what data it needs and which tools can supply it, so it runs with the tools you already have.
With Unilytics connected, the same skills run with each client's context, and one connection supplies the research tools. Connect Unilytics to Claude.